Throughout her varied career in brand development, research, and marketing communications, Jenny has worked with renowned hospitality and luxury lifestyle brands including Six Senses, Dorchester Collection, Mandarin Oriental, Shangri-La and Fairmont Raffles. A forward-thinking marketing expert, Jenny holds a research-based Masters degree in Communications and has led CatchOn’s proprietary research projects and market studies. Based in Shanghai, Jenny works with international brands to launch and develop a strong presence in China. Jenny is founder of Ups A Daisy, a social enterprise created to make a difference in the lives of underprivileged and marginalised women.
Keywords: Branding, marketing, communications, entrepreneurship, social enterprise, hospitality, lifestyle